Air Jordan 3 Retro 'White Cement' '88 (2013)

The One That Started It All — Air Jordan 3 Retro 'White Cement' '88 (2013)

The Air Jordan 3 Retro 'White Cement' '88 (2013) is a faithful reproduction of one of the most important sneakers ever made. Originally released in 1988, the White Cement AJ3 was the shoe Michael Jordan wore when he won his first Slam Dunk Contest, launching from the free throw line and cementing his status as the most spectacular player in the world. The 2013 retro brings it back in full OG glory.

Design Highlights

• White Cement colorway — The original and definitive AJ3 palette — clean white leather with cement grey speckled detailing throughout
• Elephant print overlays — Tinker Hatfield's iconic textured pattern on the toe box and heel, a design element that has never been replicated quite like this
• Visible Air unit — The first Jordan shoe to feature exposed heel Air cushioning, a revolutionary design moment that changed sneakers forever
• Fire Red accents — Hits of red on the tongue, lace jewel, and outsole that add a bold pop of color to the clean white and grey palette
• Cement speckled midsole — The signature AJ3 midsole finish that gave the colorway its legendary name
• Jumpman on the tongue — The first Jordan shoe to feature the Jumpman logo, a milestone in brand history
• Rubber outsole — Durable, multidirectional traction built to perform

The Story

February 6, 1988. Michael Jordan laces up the White Cement 3s, takes off from the free throw line, and wins his second consecutive Slam Dunk Contest. That moment — captured in one of the most iconic photographs in sports history — made the AJ3 immortal. The 2013 retro is the closest collectors have come to owning a piece of that moment.

Product Details

• Silhouette: Air Jordan 3 Retro
• Colorway: White / Cement Grey / Fire Red
• Release Year: 2013 ('88 spec)
• Upper: Leather with elephant print overlays
• Outsole: Rubber

The sneaker that launched a legend. The 'White Cement' '88 AJ3 is the most important colorway in Jordan Brand history — own a piece of it today.